Vache Vartanian founded Hero Finance in May 2016, bringing a decade of heavyweight banking experience to the helm of the Sydney-based brokerage. With a career that began in 2009 at Westpac—transitioning from personal and business banking to Home Finance Manager—and later serving as a Mortgage Specialist and Channel Manager at Citibank, Vache possesses an intricate understanding of the internal mechanisms of Australia’s major lenders.

Vache’s approach to finance is underpinned by an impressive academic background, holding a Master of Commerce alongside a Bachelor and Postgraduate Diploma in Psychology. This rare combination allows him to navigate the complexities of global markets while maintaining a deep focus on the human element of every transaction. For Vache, the satisfaction of the job is found in the “suit and the solution”—blending professional excellence with a genuine passion for helping clients reach their financial milestones.

What Clients Can Expect From Vache.

Clients often describe Vache’s working style as transparent, fun, and driven by a “speed through experience” mentality. However, his true impact lies in his ability to look beyond the immediate transaction. While most focus on the first purchase, Vache is already planning for the next, ensuring every loan is structured for future equity release or investment growth. He prides himself on “thinking outside the box” to find cost-effective solutions that other brokers might miss, often turning a “no” from a lender into a strategic “yes.”

The most rewarding moment for Vache is providing a client with a clear path forward where none seemed to exist. He operates on the philosophy that there is a solution to every scenario; it is simply a matter of identifying the problem and determining the timeline to solve it. In his own words, “It is vital that clients are onboard with the strategy, as that alignment is often the difference between securing the right property, the wrong property, or no property at all.”