Louisa Butler is the heart of the Hero Finance team, bringing over 45 years of customer service excellence and deep industry wisdom to her role as Executive Assistant to the Director. Louisa’s journey in banking began in 1980, spending 15 years within the sector before transitioning into specialised bookkeeping and office management. Joining Hero Finance in 2020, she now utilises her extensive background in the mechanics of the industry to ensure the office runs at peak efficiency and every client feels prioritised.

With nearly half a century of experience in supporting people through major life decisions, Louisa is a true believer in the power of old-school service. She views herself as an active partner in the client journey, serving as the vital link that keeps the process moving forward. For Louisa, the most important part of her role is ensuring that no client is ever left wondering where they stand. She provides the consistent communication and proactive updates that allow the team to move with “speed through experience” while maintaining a deeply personal touch.

What Clients Can Expect From Louisa.

Described by the team and clients alike as polite, knowledgeable, and immensely supportive, Louisa’s “extra” touch is her availability. She understands that the path to settlement can be an anxious time, so she makes it her priority to be the calm in the storm. Whether it’s a quick clarification or a logistical detail, Louisa ensures that every question is answered, acting as the primary point of support from the initial application through to the final celebration.

The greatest satisfaction for Louisa comes at the moment of settlement—knowing the client feels prepared and confident rather than stressed. Her personal philosophy is rooted in respect, honesty, and genuine care. In her own words, “I always aim to go above and beyond to provide real support throughout the entire process. When you act with integrity and put the client’s best interests first, everything else naturally falls into place.”